curl iq

Brand Identity, Web Design, Brand Strategy, creative direction

Curl IQ is a cutting-edge haircare brand designed for the modern, innovation-driven consumer. With a mission to revolutionize the haircare experience, they needed a bold yet sophisticated brand identity that reflected expertise, technology, and inclusivity.

CTD & Co. developed a refined, modern brand system, incorporating sleek typography and fluid iconography to mimic the movement and texture of curls. The color palette—earthy browns, deep blues, and soft lilacs—balances innovation with a premium, approachable feel. Alongside the brand identity, CTD & Co. designed a high-converting eCommerce website to introduce Curl IQ’s first product, the Curl Quencher Hairbrush.

The result? A brand that feels as intelligent and intentional as the products it represents, positioning Curl IQ as a leader in the future of haircare innovation.

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