reminiscent luxe
naming, Brand Identity, packaging design, Brand Strategy
Reminiscent Luxe is a high-end candle brand inspired by the soulful essence of 80s and 90s R&B—where music and aroma blend to create a sensory experience. The brand evolved into a brick-and-mortar candle-making lounge, offering a nostalgic and immersive escape for music lovers and fragrance enthusiasts alike.
CTD & Co. developed the brand name, mission, tagline, and full identity system, ensuring every element evoked the warmth and rhythm of classic R&B. The packaging design—crafted for luxury and storytelling—integrates deep, moody hues, vintage-inspired album wrapping, and subtle musical references, inviting customers to “light, experience, and repeat.”
The result? A brand that transforms candle-making into a vibe-filled experience, resonating with those who want to indulge in music, memory, and relaxation.
main logo
secondary logo
submark
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