Well Woman emerge

Brand Identity, Brand Strategy

Well Woman Emerge is a women’s empowerment movement dedicated to supporting women as they embrace wellness in all areas of life. With the message “Be Well ≠ Perfect”, the brand needed an identity that felt bold, uplifting, and modern, reflecting a community-driven approach to self-care and growth.

CTD & Co. developed a vibrant and expressive brand identity with playful typography and a dynamic color palette that embodies energy, optimism, and transformation. The secondary logo and submark further reinforce the community aspect, transitioning WELL Women Emerge to WELL WE; as the starting point for the community to obtain the authority to declare and affirm their next steps in life.

The result? A visually engaging and empowering brand that encourages women to emerge as their best selves—without the pressure of perfection.