Wellness weigh-in
Brand Identity, Web Design, Brand Strategy
Wellness Weigh-In is a holistic transformation brand designed to help individuals evolve from the inside out—measuring progress not only by weight but by emotional growth, goal achievement, and personal fulfillment. Rooted in the founder’s personal journey, the brand fosters a community that embraces wellness as a lifelong, multi-dimensional process.
CTD & Co. developed a refined and grounding brand identity, incorporating a peak of a traditional scale needle, alongside a nature-inspired color palette that reflects balance, renewal, and peace. The branding establishes a foundation for future expansion into a mental health and wellness facility off the heels of the owners personal journey, education, and experience in this field. The approach here was to position Wellness Weigh-In as a leader in the space of mind-body transformation and self autonomy.
The result? A brand that goes beyond physical health to empower individuals to weigh in on their overall well-being, creating lasting change from the inside out.
previous logo
main logo
secondary logo
submark
What the Client Said
Please know you have done an amazing job and I mean amazing. It looks so elegant and clean and you really did depict my vision well. You have a craft and you executed it well. This is something I will be proud of for many years to come.
– Kristin C. Jennings, Wellness Weigh-In
Need a brand that speaks to transformation and impact? Let’s build it together.
Office Hours:
Monday - Thursday 11:00am - 6:00pm
All Rights Reserved © 2025 Chanteé The Designer & Co. | branding from the Charlotte Area - serving the world.